Tag Archives: networking

Social Media and Networking

Social Media and Networking

Well it has been a year to reckon with – all sorts of changes and challenges.  I hope you all made it through with enough energy to take on 2011 with your head high and your goals in place and a terrific smile on your face as you seek out the new year as a new opportunity!

That being said there are a couple of suggestions I have that might be helpful to you.  First – check out Larry Brooks’ new book Larry Brooks’ Guide to Marketing Your Business Online: How to Make Sure Your Next Customer Finds YOU First .  This is a comprehensive synopsis of what you might get attending a variety of seminars and webinars that might cost hundreds of dollars and take up hours of your time – neatly and logically summarized and explained in plain english so you can actually capitalize on the information.  You can also find Larry at www.WestCoastMKTG.com .

And for more detailed advice on social media, I also recommend Dan Zarrella’s blog.  Specific advice on what to do (and what not to do) when networking and using social media.  For more about Dan, who is an author, speaker and expert in social media, check out his bio at DanZarrella.com/bio#.

Don’t forget old-fashioned networking and marketing, using greeting cards to connect with your clients and potential clients touches their lives in a special way, and allows you to perform a random act of kindness here and there.  Check out http://www.sendmorehugs.com - if you send your clients just 4 cards a year – birthday, winter holiday, spring forward reminder and fall back reminder – with no “pitch”, just a genuine reach out, you will be surprised at how much that effort will reap.  It is a great way to differentiate yourself and to simply let people know you care.

Reaching out – A Best Practice of Networkers

Reaching out – A Best Practice of Networkers

One of the things I try to maintain is “reaching out” to my friends, and colleagues.  It is something that is not just a great tool for business, it is a requirement to maintain relationships in this high tech – high diversity – far spread society!

Some of the folks  who “reach out” to me, do so in the form of forwarding massively long emails (long because everyone else has forwarded them, and not bothered to cut out the long addressee list)… but still, I recognize that it is the fact that the person thought of me that is the important portion of that.  Side note: This is a source for spammers to scrape addresses – so one should strip out the addresses and footers/signatures when forwarding if you can, and you think of it. And when forwarding, it can also be construed as spam, so be careful.

Others use the various services that allow you to forward an article from a site, to share… or let’s you clip an article which can be shared with followers like socialmedian.

Still others actually do it in “snail mail” – sending me articles of interest.  I admit that I still enjoy receiving actual hard copy paper mail…. LOL.

I tend to do all three and love the ability to share online articles – both to my Facebook Page and to individuals I think might be interested.  The key is to let people know you are thinking of them,  know them well enough to know that the item is of interest or entertaining to them, and opens the door to further communication.   (There is also an article on the WhoDoYouKnowAt blog about this today…not bad.)

I even love the connectivity of Twitter! It is a great way to reach out into the vast beyond and see what you get back! Follow me on Twitter by clicking here.

Whatever way you “reach out” do it with relevance and value, and you will find that the connections become of increasing value to you! You never know what opportunities, information, or entertainment will come your way simply because you thought of someone and let them know.

After DemoFall2009

After DemoFall2009

What a wild ride!  Demo.com and San Diego – what a fabulous combination.  I must say that the Demo.com folks are an amazing group!  Totally organized, very friendly, helpful, and super high energy!  We were thrilled to be launching there amidst so much tech talent and brainpower.

I was particularly impressed with Emo Labs www.emolabs.com from my old stomping grounds in Waltham, Mass. and Web on Weels at www.weelscorp.com a great keyboard-free browser developed by talented undergrads.  All of the wonderful companies can be seen at Demo.com the DemoFall2009 alumni.

Plus it is a relief to be out of “Stealth-Mode” and be able to talk about our private, enterprise focused business networking and development tool! As our Founder and CEO says: “We do one thing well – Relationships, Relationships, Relationships, Relationships…..”

SOME OF THE BUSINESS PROBLEMS WE HELP YOU SOLVE:

• Think of all your contacts in your Outlook? Which ones are outdated? We help you keep them up to date – automatically.
• Can you name ALL the people in your company that have a relationship at another company you are interested in? Now you can find out, without having to upload them into your company’s contact database – so you control your relationships.
• How would you like access to your trusted colleagues contacts in a mutually agreeable manner, remaining private and anonymous if desired?

If you’d like to try us out – use coupon “NCORRES” when registering – choose Gold Membership.  You’ll get three months free Gold Membership. Visit us at www.whodoyouknowat.com.

Another day in Tech Paradise

Another day in Tech Paradise

Twitter….down again…. Facebook also seems to be having server issues.
Oh no – its the end of the world as we know it… or maybe it is just another Thursday in Tech  Paradise.

Even the least technical of my circle of friends will pace and froth at the mouth (metaphorically of course) when the internet sites they depend on are not available, or heaven forbid, hacked.  We rely on this media more than previous generations relied on Newspapers and Radio.  We rely on it more than Television.  And we are in denial about how much we rely on technology.  Because if we had to admit how much we don’t know about how it all works, we might have some responsibility in learning more and becoming more actively involved in the utilitarian aspect of the internet and its ancillary services…oh, yeah, can I get an “Amen Brother”!

Job Search Tips

Job Search Tips

My friend Liz described leaving a bad job for uncertainty while looking for a new position, as “Changing Deckchairs on the Titanic” – an apt analogy in these frightful economic times. Of course, there are ways to minimize the risk when working to get a job… and I will go through some of the various strategies and tactics here.

First, remember that getting a job, whether you have one already or not, is work in and of itself. Plan your time. You will want to approach this in a structured and organized manner.

Keep track of the time and materials you spend on job searching. This will allow you to make a good determination of the value of others services in this area… in other words, if it takes you three hours to review jobs against your qualifications to make a choice of which ones to send your resume to, and you can get a recruiter or sourcer to do that for you – you have economized your time.

Get some practice in talking about your qualifications - even if it is just in front of a mirror. Remember to make note of special accomplishments that you may want to mention to a recruiter or hiring manager. Make a list of the companies you are interested in working for, and a list of people you know who already work there (or know someone who does). Your most likely entrance to a company will be through networking. Practice saying to people that you meet “Hi I am (your name); I do (your profession) and I am currently looking for a job – would you happen to know of something that is opening up?”.

Don’t be afraid to call the HR department of companies you are interested in and asking if they have any openings…most likely they will direct you to their web pages, and ask you to apply online. Get the name of the person you spoke with on the phone, and send them a note of thanks for “helping” you, after you submit your resume on line.

Check the job boards on line, and the unemployment job boards and the newspaper. Remember that if a job sounds familiar, it could be the same position. Keep track of where you have submitted your resume, so that if a recruiter asks you if you have been submitted you can tell them. Many companies will not consider you if you have already been submitted by someone else, or if you applied directly. Because in those cases, the Hiring Company will not pay the recruiter, so understand that they are doing their job when asking you if you have been submitted before.

If you get an interview with a hiring manager through a recruiter – ALWAYS get the full name of the person interviewing you and if possible their email address. ALWAYS send a thank you note to the person who interviewed you, and if you want the job, say so. Send a thank you email to the recruiter who arranged it. And communicate with the recruiter… don’t just say “it went well” – give details, what kind of questions were asked, how you answered…and again if you want the job, tell the recruiter “I think they like me, and I want this job”.

Don’t just send your resume without a cover letter. Cover letters are your “special commercial” to tell them where you heard about the position and why you think you are the right person for the job. And if they are looking for specific skills, make sure that you reflect those in your resume. And yes, that means you may have to have several iterations of your resume, each one focused on specific skills you have that match a job description.

And don’t say you can do something that you can’t – with technology today, it is very simple to check on your background and to get references that are not on your resume!

Looking for work

Looking for work

Several friends and acquaintances are looking for work at the moment.  And because I have staffing experience and hiring manager experience, they have been asking me for advice.  There are all the standard bits of advice that everyone in the industry (and out of it) gives; but I was surprised that some folks are unaware of a few tidbits that I will share here:

  1. Google your name before you send out your resume and really check out what comes up!  You may discover that there are many folks with your name out there – be aware of who they are and what they do – so you are not caught unawares if a Recruiter asks you about a subject that seems to be a non sequitor, chances are they are trying to figure out if you are that (insert your name) who skydived in a youtube video or not… You will be surprised at how much “surface” level research is done through googling, and how many folks are mistaken for someone else.  At least if you have looked already, and if the Recruiter or Hiring Manager says “tell me about your skydiving video” you can chuckle and explain that it isn’t you, but someone else with your name.  This is good, because you demonstrate you are aware of your web presence and that you are comfortable with the fact that someone tried to check on you.
  2. If you have a Facebook or Myspace page, edit your comments and pictures before sending out your resume. I know, I know, that is your “personal” space, but believe me – Recruiters and Hiring Managers will go and look to see what they can find out about you (and if anyone they know, knows you).  Rather than having to explain something that is iffy or unprofessional or just embarassing – remove it.
  3. Update your Linkedin page and if you don’t have one, set one up.  Many HR folks will check a resume against the Linkedin.com profile and if there are mismatches, or questionable items – use it to screen the resume out.  Likewise, some HR departments will screen a resume out that doesn’t have a Linkedin.com account – dependent upon your career area.  If you are in Technology, Sales, or Management – you should have a Linkedin.com profile.  And it should be up to date.
  4. The absolutely best way to get a job is through a referral from someone you know, who knows someone in the Company you are trying to get a job in.  This requires work – and let’s face it – finding a job is a job all by itself.  The job seeker should be actively researching where they are most likely to find a job that matches their skills and/or career goals, and networking to see who they know who can get them through all the standard resume filtering that happens.

I hope this was helpful to you if you are looking for work.  Let me know – leave a comment!

Social Network Overload

Social Network Overload

I think I have officially crossed the line of sanity with regards to Social Networking Sites.  I need a “Social Network Secretary” just to keep track of them all.  And I know I am not making best use of them – I’m not “working” them like the master networkers do.

If you think I am exaggerating here is a partial list of the sites I belong to, who are either self-proclaimed Social Networking Sites or have evolved in that direction:

  1. Plaxo
  2. Linkedin (and several subgroups of Linkedin)
  3. Brightfuse
  4. Myspace
  5. Facebook
  6. Brijj
  7. Ning (and several subgroups of Ning)
  8. Salesconx
  9. TooStep
  10. Konnects
  11. Xing
  12. Jigsaw
  13. GoodTree
  14. YourCause

I am drowning in emails asking for connections, adds, or to help find someone to fill an open job req.  And I am overloaded.  I love the concept, I do.  I just need to figure out how to manage it all.  And to that end, I invite suggestions and comments.

One must remember that even though they use the word “Social” in their descriptions and often have a lot of “Social” activity – the sites were meant to fill a functional need.  The tools are not universally compatible.  They allow you to plunder your MS Outlook contact list, but are not very easily downloaded back to that list (for example I fried the motherboard of my favorite laptop last winter and would have greatly benefited from being able to recreate my contact list on my new laptop). Some of the lists give you a certain amount of privacy, others let it all hang out – so to speak.

The members are as varied as the applications – some are avid “collectors” of connections – some do not respond to polite inquiry of any kind. 

At some point I expect that there will be a collapse of the sites, and one or two major players will emerge.  But I don’t think it will be the big guys that are in the ring right now… somewhere someone with a fresh approach and the ability to accommodate a variety of true networking needs will rise to the occasion and blow the others out of the water.

In the meantime, I am grateful for my rolodex – which is how I still keep track of my website memberships and passwords even in this electronic age.  I will continue to slog through the sites, looking for my Xanadu of networking.

ADDENDUM: 8/26/08 – http://bits.blogs.nytimes.com/2008/05/13/steering-between-unsocial-networks-and-social-spam/ This is the other big issue with Social Networking…well, one of the other issues.