Monthly Archives: January 2012

A team of ONE

A team of ONE

If you are an artist, consultant, sole proprietor you may be missing out on the value of feeling a part of a team.  One of the advantages of larger companies (and one I hear most often that is missed by ex-employees) is the daily socializing with co-workers and team mates.  A recent article on the Gallup Management Journal – “The Business of Good Friends” talks about the five essentials for personal well-being, one of which is “Social Wellbeing” which includes 5 to 6 hours a day of socializing.  This happens most frequently as socializing with co-workers.

But what if you are one of the aforementioned lone or small business?  How do you manage to attend to your Social Wellbeing then?

Extend your concept of team.

For example: the postal employee that delivers your daily mail – make a point of introducing yourself and saying “hi”; do the same at the library or the office supply shop.  Get to know your “extended team mates”, they contribute to your success, don’t they?

Plus, the socializing helps to spread the word about your small business – you can get practice in, explaining what you do and getting additional “word of mouth” exposure.

Let me know how this works for you (yes, emails and chatting count as socializing).

Sometimes you just need a little push…

Sometimes you just need a little push…

Earlier in the week I shared squareup.com    with you – which enables you to accept major credit cards for a small percentage and processes it very quickly.

But sometimes we need a little push… a budget for a special project.  That is where Kickstarter comes in.

First let me tell you what it is NOT – it is NOT a fundraising site –  it is NOT for people trying to fund their business start-up and it is NOT a donate for someone’s lifestyle concept.

So what is it?

Kickstarter.com is a site where you can propose your project and the amount of money it will take to do your project – and people who are interested in your project can pledge an amount towards the budget you proposed.  If the amount needed is not reached – for example you may say you need $2,000 to print and publish your original graphic novel – and you only get $1900 in pledges before the time is up on the proposal – then you do not get the money and no one gets charged for their participation.

What’s in it for the investors?

You determine what kind of perks you are going to give in return for the range of dollars an individual donates.   It might be a permanent ” Thank You” on your website – or a copy of the graphic novel, or an autographed copy or several copies.  If it is your project, then you figure out what you would give to sweeten the pot.

What kinds of businesses or areas can I submit a project for?

The categories include:  Art, Comics, Dance, Design, Fashion, Film and Video, Food, Games, Music, Photography, Publishing, Technology, and Theater.

Recently I participated in support of a gardening book to be published.  I have seen tech inventions, theatrical productions and art installations proposed on the site.

How can I submit a project?

Go to the Kickstarter Guidelines page on their site, all the information is there.

Or peruse the projects and see what interests you as an investment – you can invest as little as $1 or perhaps the whole shebang if the project really rings your bell!

The thing is – this is a wonderful way of getting your project launched and getting exposure to a wider audience (since most artistic projects are financed locally – this expands your reach).

Hope this is helpful – let me know!

Shifting Gears: From Employee to Entrepreneur

Shifting Gears: From Employee to Entrepreneur

In her January 5 post, Unemployed or Underemployed, Natalia said:  ”I fully believe that the next big thing will be cottage industries – especially with the trend to buy locally to alleviate dependence on oil, help conserve resources, and to be greener. People who find ways to help others be green, upcycle old items, organize recycling where it really makes sense – those are the folks who will help re-establish small businesses and therefore create jobs.”

Shifting gears and viewing oneself as an entrepreneur can enrich you.  It will change the way you view your job, if you are employed, and the way you perform your job.  It will also help you to understand that there are many options available to you.  You can write a business plan and use your own funds or secure funding.  You can work a full time job and start something part time in the evenings, thanks to the power of the internet, which can attract a global audience.  You can  experiment inexpensively with blogging, an Etsy store,  a Zazzle store, an ebay store, a part-time service, writing skills, cooking skills, handiwork skills, volunteer work – the ideas are unlimited, you just have to find one that works for you.  Ideally, you may find several oppportunities that can work for you.

Really — you are never stuck.  Stuckness (I know, I’m making up a word) is an illusion.  But I do believe that you need to follow your dreams in some fashion, if not in your 9 to 5 job — do something in your spare time that feeds your spirit.  Whatever you do that feeds your spirit can only lead you to a better, fuller, happier life.

My background is in recruiting, research and writing – those are key skill areas for me, but like Natalia, I enjoy art, crafts, cooking and other hands-on activities.  My daytime work in the non-profit world provides a great deal of satisfaction for me, but I view it as my “base” and use my spare time to explore other areas.  Currently I’m editing articles for a national magazine; writing web copy for a client; writing recruitment ads for another client; writing fiction, non-fiction and poetry; and I run an ebay store.  I’m toying with the idea of opening an etsy store.

I’m turning my dining room into a factory of sorts.  It will be a writing factory, an ebay shipping center, and an etsy crafting room.  Thinking about it makes my eyes light up with joy.

In 2009 I took Profiting From Your Passions  (PFYP) coaching training from Valerie Young, author of  The Secret Thoughts of Successful Women, so I could help people turn their passions — the things they love to do — into profit streams.  The reason I did that was because as a recruiter, I could only help a limited number of people find work.  I talked to many people who didn’t want to face the truth that their line of work was gone, or diminished to the point that finding a job like the one they once had was going to be an uphill struggle.  Some of those people were using up all or most of their savings in a quest to find a job that was turning into long-term unemployment.  Things have gotten worse since 2009.  I’m not being doom-and-gloom-ish here, I’m just stating the reality that too many bright and talented people are facing.

So, maybe you think this doesn’t apply to you — you’re working right now.  Even if you have all the right skills, and you are highly employable — can you depend upon your employer?  Will your employer make good decisions? If your company markets globally, will some event halfway across the world like a tsunami, an earthquake, or a war shut down their foreign facilities?  Will your work be outsourced?  Will you be replaced by a new, disruptive technology that makes your job obsolete?  Or — worse yet — do you dislike your work?  Do you dread going to work every day?

Americans have always taken pride in being independent.  Yet we also know that we are interdependent, not just on each other, but on the rest of the world.  America is not isolated from Europe, China, Africa or the Middle East.  I think part of thriving in this century will involve taking a good, hard look at your situation — whatever it is — and making adjustments to fit the times.  Whether it involves getting rid of debt, saving more, setting up a part-time or full-time business, following your passionate love of a hobby or pastime — if you think about it, you’ll figure out the right direction for you.  And when you’re ready — the path will appear, a teacher or mentor will come into your life, you’ll read the right article or see something on television – and you’ll have what you need to start shifting gears.

In future posts I plan to highlight innovative ideas to help stimulate your thinking and help you move forward with your dreams.  Some will involve people I know; others will involve business ideas I’ve seen on the web, in the paper, in books I’m reading, or in the news.  My goal will be to stimulate your own creative ideas and encourage you to make changes, and I would appreciate your feedback.

I may be Square but…

I may be Square but…

For all of you small business folks, crafts people, artists, consultants, tradesmen, I have found a sweet sweet way to make your lives easier.

If you have always wanted to be able to take credit cards or you have a merchant account and it is so expensive that you hesitate to do business with credit cards – take a look at Squareup.com .  This is a small device that is used with your Android or iPhone with a free application that you can download to those phones.  It enables you to swipe a credit card and process it, for a flat rate, using a little white square that plugs into the earphone jack of the phone.

The process is painless:

1. Go to the website.

2. Sign up for free.  They will send you a verifying email and also verify the bank account that you want to have your money delivered into.

3. Within a week, the little device shows up in your mail.

4. You go to the App Store for your phone and download the free application and log in to your account.

5. You are ready to go.

There is no minimum usage.

There is a flat rate for the four major cards: Visa, Mastercard, American Express and Discover.

Your money gets into your bank account the next business day.  Your login (from when you signed up) allows you to monitor what you have processed and see when it was transferred to your account.

One of the best deals EVER for sole owners, small business, and anyone who needs to be able to take credit cards (think how handy this would be at the next fundraiser for your church or school).

And to you who are celebrating the Year of the Water Dragon – Gung Hay Fat Choy!

What do hiring managers look for?

What do hiring managers look for?

Here’s a great article on what a successful interview looks like – click here.

It is always a good idea to look at the interview from the perspective of the hiring side – do some research – what kind of people do they have on their team already?  How will you fit in? What would you like to learn more about their business?

Mini Marketing Plan

Mini Marketing Plan

Whether you are new to small business, or have an existing business – or if you are newly in the job market or have been looking for awhile – sometimes a mini-marketing plan is just the ticket to open new doors or stimulate your creative juices.

This article at INC give more details.  Click Here.

If you are a member of Linkedin, you can initiate a group.  Or even on Facebook.   Or find a forum in your field (either of business or profession) and start a conversation there.  Do something small and new and kick-start your job search, or search for new business leads.

Another mini-marketing strategy is to ask for advice – often it will lead to referrals or new ideas that will help you.

Let me know what specific strategies work for you and I will share them here! Thanks and make it a great day.

A rose by any other name…

A rose by any other name…

I recently bought a book for my Kindle “Instant Influence – How to Get Anyone To Do Anything – Fast”  by Michael Pantalon and I was struck by how much it resembled the coaching that Lynn Grabhorn does for individuals in “Excuse Me Your Life is Waiting” also available now for Kindle.

Why am I reading up on how to influence people?  I am trying my hand at sales, and like many people I have some bad experiences that have colored my perception of what it means to be a sales person.

I know it needn’t be true for me, and I know I need to get over the hurdle or I will have failed before starting.  What I know and what I feel about it are not in synch and this is a problem.

The thing is that I am fine until someone puts a label “Sales”on what I am doing.  I influence people all the time – what movie shall we see; where should we go for lunch; should we go for a walk?  But if I call it Sales I freeze up and suddenly feel as though I am trying to squeeze my round self into a square space.

Does anyone out there have any advice?  If so, please share it and I will post it here.

Thanks!

Just another manic Monday

Just another manic Monday

The problem with having two Monday holidays in a row is that the third week is a long long long week by comparison….sigh.

This week is going to be a bear for a few reasons, not the least of which is trying to figure out where I am in the process of my self-study classes and getting back on track. When you are on self-study and you have lost the thread you have no one to blame but the holidays. That’s my story and I am sticking to it.

Seriously, everything I read before Christmas/New Years is gone from short term memory and I will have to study it again. And go to work and get some momentum going there. I think the inertia of the holidays is what I am fighting. I kept saying “after the holidays I’ll -fill in the blank-” and now it is after the holidays and all I have left is the blank.

Hope your Monday is shiny, and you can remember what you were going to be doing “after the holidays” – I will scramble around and do the same.

Happy Monday and make it a great week.