The beauty of a start-up is that you can make changes quickly… it can also be the pitfall of the start-up. How do you prevent the beauty from becoming the pitfall?

Communication is first and foremost, just because everything is running at light speed, and you are zooming about, remember to tell everyone else what is going on, to avoid the feeling that things are “dropped over the fence” to the rest of the team. Encourage people to “ring the sales bell” not only for external triumphs, but for internal ones as well – CELEBRATE successes.

Build strong teams – if you can’t roll up your sleeves to pitch in, show your appreciation when everyone else is hip deep in alligators. Assign tasks playing to the strengths of each player – you don’t see coaches using their running backs as defense against someone 2 times their weight. If you don’t know the strengths of your team go back to communication – ask them!

Oh and BTW, this approach works for established companies as well. Go figure…