Monthly Archives: July 2009

Social Networking and YOU

Social Networking and YOU

At the end of the day the only person you have control over is YOU.  But each of us influence and have impact on others based on our relationships.  And “Social Networking” is a way of taking a systemic look at your relationships and leveraging them to help you accomplish your goals – whether that goal is to find a great realtor, gain access to a prospective client, find a new job, or raise funds for charity – your most successful forays will be with people who know you or know someone who knows you.

Randy Schrum, http://successwithlinkedin.wordpress.com/ has a whole blog, and an e-book about how to successfully utilize LinkedIn in marketing.   Charlene Li’s book Groundswell: Winning in a World Transformed by Social Technologies talks about how social networking has taken hold of the internet and where it is all heading.  There are many other references out there…

Ultimately if you are trying to decide to “Twitter or not to Twitter”  ( you might want to check out: Twitter Power: How to Dominate Your Market One Tweet at a Time ) or how to set up a Facebook page for your Business ( check out Clara Shih’s book The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff ) you need to set out a strategy and schedule some focused time to do it.  It is like any other aspect of your business, you need to schedule it in and spend some time to get comfortable with the ins and outs.

If you “shot gun” your approach, you spread yourself too thin, miss your target half the time, and may jeopardize the one thing you have to leverage – your relationships.   Guard them closely, your contacts are almost as precious as your reputation.  Learn how to nurture and leverage, remember to give value as well as harvest value, and take the time to stay in touch – that is the beauty of the internet and social networking sites – they enable you to stay in contact and find opportunities to help others.

Just a smattering of ideas

Just a smattering of ideas

I subscribe to some rss feeds (as many people do) and it takes me awhile to get caught up, so I wind up scanning quickly for things that are of interest. ReadWriteWeb.com has a very active RSS feed, often I get multiple articles in a day, and so I try to remember to review at least once a week or I will be so far behind I won’t ever catch up.
One cool item I almost missed was www.Jimdo.com – websites for the people…very slick user interface, free websites with lots of functionality and a perfect way to test the waters for content or experimentation. You can upgrade to the Pro level, for a very reasonable price in order to get a personal domain associated with it.
Techcrunch.com is another one I have trouble staying on top of, but it is well worth the effort (altho sometimes slightly biased).
I also like to keep the random factor going by subscribing to Jason Goldberg’s Socialmedian.com and also checking out Technorati.com; I’d love to hear from anyone out there about your fave ways to peruse what’s going on in the tech arena, because it all changes so quickly that I can only digest the bullet points.

Things that make you go “DUH”

Things that make you go “DUH”

I recently read a series of articles on things NOT to put in your resume. In this day and age it merits restating that there are some things that are just not going to aid you in getting a job. For example, if you are older than 24 and have worked in a real full time job, including your experience at fast food restaurants and baby sitting while in high school is not helping you.
Sounds obvious? Believe me, it isn’t. Remember that common sense is not really all that common. I have seen resumes for technical positions that included in the body of the experience that the person spent a year as a Boy Scout Troop Leader. While admirable, and perhaps appropriate in an area of interests, listing it as part of the experience for a position not related to the Boy Scouts is not helping your cause.
Most people forget that the resume is not only your marketing tool, letting the potential hiring entity know what great experience and qualifications you have – BUT IT IS ALSO a tool that the same entities use to SCREEN PEOPLE OUT of the running for a job.
Before you send in your resume, take a look at it from a “stranger’s perspective” and see if there are items listed that would be reasons to say NO to you.

Job Search Tips

Job Search Tips

My friend Liz described leaving a bad job for uncertainty while looking for a new position, as “Changing Deckchairs on the Titanic” – an apt analogy in these frightful economic times. Of course, there are ways to minimize the risk when working to get a job… and I will go through some of the various strategies and tactics here.

First, remember that getting a job, whether you have one already or not, is work in and of itself. Plan your time. You will want to approach this in a structured and organized manner.

Keep track of the time and materials you spend on job searching. This will allow you to make a good determination of the value of others services in this area… in other words, if it takes you three hours to review jobs against your qualifications to make a choice of which ones to send your resume to, and you can get a recruiter or sourcer to do that for you – you have economized your time.

Get some practice in talking about your qualifications - even if it is just in front of a mirror. Remember to make note of special accomplishments that you may want to mention to a recruiter or hiring manager. Make a list of the companies you are interested in working for, and a list of people you know who already work there (or know someone who does). Your most likely entrance to a company will be through networking. Practice saying to people that you meet “Hi I am (your name); I do (your profession) and I am currently looking for a job – would you happen to know of something that is opening up?”.

Don’t be afraid to call the HR department of companies you are interested in and asking if they have any openings…most likely they will direct you to their web pages, and ask you to apply online. Get the name of the person you spoke with on the phone, and send them a note of thanks for “helping” you, after you submit your resume on line.

Check the job boards on line, and the unemployment job boards and the newspaper. Remember that if a job sounds familiar, it could be the same position. Keep track of where you have submitted your resume, so that if a recruiter asks you if you have been submitted you can tell them. Many companies will not consider you if you have already been submitted by someone else, or if you applied directly. Because in those cases, the Hiring Company will not pay the recruiter, so understand that they are doing their job when asking you if you have been submitted before.

If you get an interview with a hiring manager through a recruiter – ALWAYS get the full name of the person interviewing you and if possible their email address. ALWAYS send a thank you note to the person who interviewed you, and if you want the job, say so. Send a thank you email to the recruiter who arranged it. And communicate with the recruiter… don’t just say “it went well” – give details, what kind of questions were asked, how you answered…and again if you want the job, tell the recruiter “I think they like me, and I want this job”.

Don’t just send your resume without a cover letter. Cover letters are your “special commercial” to tell them where you heard about the position and why you think you are the right person for the job. And if they are looking for specific skills, make sure that you reflect those in your resume. And yes, that means you may have to have several iterations of your resume, each one focused on specific skills you have that match a job description.

And don’t say you can do something that you can’t – with technology today, it is very simple to check on your background and to get references that are not on your resume!